Hi, I’m the founder of Naata, and a mother before anything else. Like many parents, I often wondered why baby clothes looked adorable but felt uncomfortable.

Naata began with a simple thought: why choose between comfort and charm? I wanted clothes that were gentle on a baby’s skin and beautiful to look at.

We design with love and intention. Soft fabrics, thoughtful details, and styles that let babies move freely, nap peacefully, and shine effortlessly.